Birthdate: February 17, 1843
Sun Sign: Aquarius
Birthplace: New Jersey, United States
Died: December 7, 1913
Aaron Montgomery Ward, an American entrepreneur, transformed retail sales through mail order by founding Montgomery Ward & Company in 1872. He targeted rural customers who lacked access to small town retailers by leveraging railroads and partnering with the Grangers, offering a diverse range of products at competitive prices. Ward pioneered the use of free catalogs and advocated for the parcel post system, popularizing mail order as a tradition in America. His innovative strategies and commitment to customer satisfaction reshaped the retail landscape.
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